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Victoria Beckham is completing the transition from “footballer’s wife” to entrepreneur soon, with the coming opening of her first store in London. And of course, to fill that store with clothes to be sold, she’s opted to bring out a new line of: Uniforms? No, there won’t be fashion for the school-aged, tie-clad, uniformed hipsters. Victoria might be playing on her husband’s...

Selena Gomez, aged 22, is a fashion phenomenon in the fashion industry. Her new line of fashion for fall 2014 has become a fashion statement that can’t be missed. The Selena Gomez Adidas Neo Fall 2014 collection involves ballet slippers, denim jackets, chunky sneakers and crop tops which has black skulls. Selena Gomez teamed up with Adidas again to bring a new statement to the fashion industry. The...

The company H&M which stands for Hennes & Mauritz was established in Sweden in the year 1947 with an aim of offering fashion and quality affordable attires. However, the company has diversified in other activities that include Cheap Monday, brands, COS, Monki and weekday and the H&M home. It has created an employment of up to 116,000 people with 3,300 stores in 54 markets around the world. It...

The Italian brand, stefanel has 368 stores across the world and specialises in luxury knitwear for women. Their brand gives the impression of high quality products with innovative fashionable designs, mostly in warm, outdoor apparel. At over $100 for one skirt, their products are towards the high end of the price scale, which is why a high profile model is needed to advertise their clothes. They have...

The Italian clothing line, Via Spiga has unveiled its face for the 2014 fall advertising campaign. This is no other than the Russian actress and model Irina Shayk, who is also Cristiano Ronaldo’s girlfriend. To conceptualize and produce the campaign, the brand collaborated with Vogue Advertising Studio and the MODCo Group. With its main goal being to address the diverse facets of every woman’s...

The Czech Republic born supermodel and actress, Eva Herzigova is the lead starring of the 2014 Target fall campaign, which is a collaboration between Altuzarra fashion line and America’s retailer Target. Posing in a hotel room filled with heaps of both Target and Altuzarra shopping boxes and bags on the backdrop, the Czech sensation appears absolutely photogenic in front of the camera. The...

Despite ongoing and recent controversy over sexual assault allegations, Terry Richardson is still working and going strong in the fashion photography industry. Just released, the August issue of Harper’s Bazaar China features supermodel, and teacup designer, Miranda Kerr on the cover and Richardson behind the lens. Many more conservative markets have decided to not book Richardson for their...

The Tommy Hilfiger Group has announced its 2014 global advertising campaign. At the heart of the marketing strategy are the Hilfiger’s who have made the trek to Lake Tahoe. According to Tommy Hilfiger the brand has upped the ante by offering a more adventurous package for its products. The 2014 collection has somewhat replaced traditional hiking and outdoor gear for modern city wear. The collection...

The Fall / Winter 2014 campaign brings back Lara Stone, who’s been missing in action for three seasons, to model for the two fashion house devisions, Calvin Klein Underwear and Calvin Klein Jeans. It is the first campaign the dutch model has appeared in since the birth of her son, Alfred Walliams, one year ago. Styled with natural makeup and tussled hair, Stone’s post-baby body is as beautiful...

This might not have been the first time for Vanessa Hudgens working with Bongo (a junior’s brand available at Kmart and Sears), but its definitely a breakthrough for the 25 year old American actress cum singer. It is undeniable on the way Vanessa has always been true to her unique sense of style, probably weighed by her carefree spirit of being herself. She has made a comeback as the face of...