Brit Rhythm Gets a Sister Act

Posted on Dec 25 2013 - 9:01am by GJ Staff

After all the hype surrounding Brit Rhythm for men, Burberry Brit Rhythm Fragrance for Women is due to appear in January. The campaign starts on the 21st featuring a smoky-eyed Suki Waterhouse wearing the latest Burberry leather jackets.


The perfume was developed at the House of Givaudan. A keynote of the fragrance is English lavender from Kent, made famous by the Yardley brand. Other floral notes are orange blossom, iris, and a patented ingredient called Petalia, referencing the scent of peonies.

There is a hint of pink pepper spice and blackberry leaves, with vetiver, musk and vibrant woody notes. It comes as a soft pink liquid within a square textured bottle similar to the men’s version. Women get three sizes of eau de toilette, body wash and lotion, deodorant and hair mist.

Burberry’s Christopher Bailey is a big music fan and wanted the new fragrance to convey the adrenaline rush and sexual excitement of fans at a rock gig.

Photo credit : Burberry