Bulgari Captures the Essence of India

Posted on Apr 4 2014 - 11:52am by GJ Staff

The mystery and feminine allure of Indian women has been captured in the Bulgari Omnia Indian Garnet 2014 Fragrance. An oriental-floral, it has citrus top notes of orange and mandarin with a hint of saffron, Indian tuberose and osmanthus blossom at its heart, and woody amber base notes. The combination adds up to warm and fruity, with a hint of oriental spice.

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The orangey notes are conveyed in the campaign shots by gorgeous model Edita Vilkeviciute wearing a deep orange chiffon dress along with orange drop earrings, orange bracelets and an ostentatious orange stone in a ring. The perfume’s packaging is in two tones of orange with gold lettering, and even the background to the shots is a pale orange hue. Bulgari are leaving us in no doubt as to the prominent theme of their new fragrance, which was developed by Alberto Morillas, who created the previous in the Bulgari Omnia range: Omnia for Women (2003), Omnia Crystalline (2005) Omnia Amethyste (2006) Omnia Green Jade (2009) Omnia Coral (2012). All are presented in the iconic Bulgari dual-ringed bottle, reminiscent of the infinity symbol, which was designed by Fabrice Legros.

The campaign video shows Edita smouldering in a sun-drenched scene with a transparent scarf fluttering about her, then on a balcony overlooking a glittering sea. The bottle is finally shown in rippling water. The ‘Omnia woman’ is described as ‘pure yet seductive, elegant yet sophisticated’ and the many sides to her personality are brought out by the different perfumes in the Omnia range.

To give the Indian Garnet an authentic provenance, the perfume was launched in Jaipur with great pomp and ceremony in the splendour of the City Palace, complete with colorful dancing girls, and hosted by Her Royal Highness Princess of Jaipur.

The Bulgari Omnia Indian Garnet fragrance is available as 25, 40 and 65 ml Eau de Toilette, and a free sample may be obtained from the Bulgari website.