For the second time it’s Michelle Williams for Louis Vuitton Spring 2014 Campaign. With a clever mix of casual barefoot and sophisticated traveller style, Michelle shows off the new ranges of Capucine bags, traditional Almas and new Lockit range with matching jewellery. The keynote of the campaign is understated chic, the image of the modern girl-on-the-move.
With her pouty red Monroe lips, and gamine blonde locks, Michelle is once again photographed by Peter Lindbergh for this LV spring collection, which launches in May. Stylist Carine Roitfeld aims to portray different aspects of the female psyche and, using dramatically nonchalant poses, has Michelle straddling a bike whilst holding a taupe Capucine, or posing with the same bag inside an open trunk, legs akimbo.
The star plays fast and loose with colorful bags thrown casually over her shoulder, or hugged to her chest. Another pic shows her sitting on a pile of orange, purple and red trunks holding an Alma Epi leather bag in neon yellow. The featured bags come in a wide range of colors, including pastels and neon bright shades. Also on display is the new Emprise watch and jewelry collection, comprising a yellow gold watch, a white gold and diamond bracelet, studded rings and earrings.
It’s not all playgirl fun, though. Some of the items on display are elegant and sophisticated, despite the often throwaway treatment for the camera. For example, a gorgeous version of the black Capucine bag has a black and white snakeskin handle – the ultimate in sophisticated chic.
Although the focus is mainly on the LV baggage, Michelle’s wardrobe for the shoot includes a black lace body and yellow tunic, as well as casual jeans and sweaters. The message seems to be that if you are displaying the latest line in LV handbags you can get away with throwing on any old clothes – and even forgetting your shoes.
Photo credit : Louis Vuitton