Joan Smalls H&M a Romantic Edge For This Summer

Posted on Jun 20 2013 - 2:49pm by Melissa Horrocks

Joan Smalls H&M a Romantic Edge is a brand to beat where fashion is concerned. They know a thing or two about what women should be wearing this summer and in their latest look-book, they showcase their flare for design. Joan Smalls, is a beautiful Puerto Rican supermodel who features largely in the combination of black and white pieces. Whilst black and white might sound boring, these items are very elegant.


Earlier this year, H & M released their model inspired collection and they then released their collaboration with Isabel Marant. The collection features a combination of black and white clothing made for this summer. Most people avoid black for the summer holidays knowing it is a color that attracts heat. However, black and white is the new cool for summer and women should be embracing this. In addition, the collection is set against a secret garden with roses and waterfalls.


The collection has beautiful, romantic basics and a glamorous, white maxi dress that can be worn for a backyard get together. There is a faux leather jacket that can be worn in the evening and doesn’t cost a fortune. A beautiful, but simple black, chiffon dress can easily be worn in the day as well as in the evening. All of the pieces in the collection are affordable and don’t break the bank. Women should buy a statement piece and wear it with pride this summer.

Summer fashion is famous for flowery prints and bright colors. However, H&M is actually doing the opposite with its brand new collection. It embraces colors and subtleties that are not usually used in summer designs. This summer will be all about romance and a collection of black and white for the hot weather. Consumers can feast their eyes on maxi dresses, biker jackets, cut off shorts and cardigans. Joan Smalls H&M a Romantic Edge is all about making an under statement rather than an over statement.