Kelly Osbourne is the new image of Material Girl Spring Collection Spring 2011.
Photographed by fashion photographer Brooke Nipar, the campaign brings us back to Madonna’s roots in New York City’s East Village as well as in a studio set inspired by the East Village of the 80s with chain link fences and historical images. The multi-media campaign will debut in April issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan, in-stores, outdoor and online at macys. com. Material Girl is available in the U.S. exclusively at Macy’s and macys.com.
“I think Material Girl is a brand for any woman and every woman – it’s affordable to everyone, it makes you feel special when you wear it! It’s edgy, but at the sametime, really classic.”