Mark Jacobs says for Calvin Klein about getting naked for Bang Ad.
“I’m not Tom Ford in terms of the grooming and the knowledge of clothes and the precision and perfection of getting dressed. There’s nothing I can wear in this ad that isn’t going to look ridiculous. At one point, I tried jeans and a shirt, and it didn’t work. So then Juergen said, ‘Take off the clothes. So I did, and that became the ad … I did feel good about the way I looked, so it was easy and—well, a guy looks better to me with no clothes on than with clothes! How’s that?”
It was sure for the money!