The Fall / Winter 2014 campaign brings back Lara Stone, who’s been missing in action for three seasons, to model for the two fashion house devisions, Calvin Klein Underwear and Calvin Klein Jeans. It is the first campaign the dutch model has appeared in since the birth of her son, Alfred Walliams, one year ago. Styled with natural makeup and tussled hair, Stone’s post-baby body is as beautiful as it ever was, thanks to the help of health and fitness expert James Duigan.
The #mycalvins slogan is highlighted in a big bold white typeface above the monochromatic images shot by photographer duo Mert Alas and Marcus Piggott. The social media campaign first launched in February of this year. Upload a picture of yourself in your favourite Calvin’s on Instagram with the hashtag #mycalvins and you’ll find yourself among celebrities such as Kendall Jenner, Miranda Kerr, and Naomi Campbell. According to a press release from the fashion house, #mycalvins has engaged over 6 million fans and has reached into 23 different countries since its launch. It is no wonder that the fashion house has decided to continue the slogan into the new season.
Produced under the direction of the Calvin Klein, Inc. in house advertising agency in collaboration with creative agency Wednesday London, the Lara Stone Calvin Klein Jeans Fall / Winter 2014 Campaign is a promising return for the model who hasn’t appeared in a clothing campaign for Calvin Klein in three years. Lara Stone first worked with Calvin Klein when she appeared in a Spring runway show in 2007. Lara Stone is shot both alone and with male model Matthew Terry for this season’s campaign. Unfortunately for Terry, you hardly notice him as he falls into the background due to Stone’s peak-a-boo underwear spotting with her jeans styled to fall off her hips.
Look out for this sexy mama when the campaign officially launches in September.
