The Altuzarra for 2014 Target Advertising Campaign, starring Eva Herzigova

The Czech Republic born supermodel and actress, Eva Herzigova is the lead starring of the 2014 Target fall campaign, which is a collaboration between Altuzarra fashion line and America’s retailer Target.


Posing in a hotel room filled with heaps of both Target and Altuzarra shopping boxes and bags on the backdrop, the Czech sensation appears absolutely photogenic in front of the camera. The key wardrobe items highlighted in the shoot include different designer feminine dresses, python prints and trench coats as well as shoes, women apparel and other accessories. In one photo, she’s wearing a python print dress paired with a python print blazer and black ankle strap shoes. In another, she’s wearing an elegant knee high embroidered dress in black swiss dot, and in another a black jacquard trench coat accompanied by a black croc effect belt, both paired with black ankle strap heels and stockings. These breathtaking images from the shoot were released by Target, all designed to evoke a sense of jet-set lifestyle that the brand is well known for. The photography was done by Peter Lindbergh.

With this highly buzzed about advertizing campaign bringing together one of the most talented fashion designer in the industry (Joseph Altuzarra) known for seamlessly blending French sophistication with American ease, the number one US retail store (Target), and one of the top best supermodels in the world (Eva Herzigova), this collaboration is certainly a big deal. In the words of Joseph Altuzarra, the collection is designed to ‘instill a feeling of power, confidence and beauty in women,’ especially since it makes exciting yet high fashion and luxurious clothes available at a very moderately priced price. Altuzarra is also known for dressing various Hollywood stars like Kim Kardashian, Anne Hathaway and Megan Fox on the red carpet.

The items featured in the ad alongside other clothes will be hitting the Target shelves on the 14th of September.

Photo credit : Peter Lindbergh

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